how to make yourself a billion dollars: forget about the geeks

One thing: the world\'s most famous manufacturers of smart home products do not believe in smart home.
Google bought Matt Rogers, his thermostat and smoke alarm startup Nest for 2 euros. 5bn ($3. 2bn)
Earlier this year, the entire label was considered defective.
\"We don\'t believe in smart homes,\" he said in a humble interview room in Berlin.
\"To be honest, smart home is the choice of geeks.
People don\'t want smart homes, they just want to buy great products and great things.
It would be great if they could work seamlessly together.
But this is not a problem with the remote.
\"This is a strange assertion, from this person, that his elegantly designed gadgets have revived most of the world\'s expectations for\" smart home \"devices.
But if someone should be heard on this issue, that\'s Rogers.
It\'s hard to think of a more advanced technology. cum-
Industrial design pedigree than Rogers and his nest
Founder Tony Fader
Fader is known as the \"father\" of Apple\'s iPod concept and design \".
Rogers also played an important role in the development of iPod and iPhone software.
So he knows one or two things about separating technology and solving practical problems for the sake of technology.
\"I think engineers often make products for themselves,\" he said . \".
\"You don\'t want to buy a box of white plastic and you have to install it around the house.
I saw the video of smart home where you press some buttons, the blinds appear, the alarm clock is on and the music starts playing.
But this is not what people want.
This is a geek thing.
\"Rogers made the remarks as Nest prepared to launch in Ireland with several other European countries.
The company announced that it will launch Nest Learning thermostats and Nest Protect: smoke and carbon monoxide alarms in Ireland, France, the Netherlands and Belgium this month.
These products are already available in the UK.
Nest products will initially be sold in about 400 retail stores in Europe, and another 150 stores \"will increase by the end of the Year \".
The company also said it was \"working\" with professional installers and energy companies in every country, including Ireland \".
Market expansion has also brought some news to Nest\'s fledgling Irish operations center.
\"The Dublin team will be getting bigger and bigger because we are adding more countries,\" Rogers said . \".
\"We support all European countries from Dublin.
I can see the full expansion.
The Irish office currently has a \"small\" team and its European headquarters is still in London, Rogers said.
He described Dublin as a \"great town\" and used it as a vacation base.
This may be very different for Rogers.
He is one of the original teams that helped shape one of the most important modern products in the world-the iPhone.
Along with Tony Fader, he is one of the most successful industrial design teams in history.
But he left Apple to pursue his ideas.
There has been no innovative household products for decades.
\"The products we are producing are not necessarily new products,\" he said . \"
\"In some cases, people already have products from 100.
But we are thinking about it in a way that we have never had before.
\"So far, it has achieved amazing returns.
Earlier this year, Google acquired the company that Rogers and Fader set up in 2010, and an industry estimate that Nest products are now in 1 pc in American households due to strong sales.
So it\'s not surprising that Rogers is not sorry to leave Apple.
\"Oh, no, not at all,\" he said. \"No.
The Nest situation is very good for us.
Apple is also an important partner of ours.
We are now in Apple retail stores around the world.
More than half of customers use iOS [
Apple mobile operating system.
Supporting them is the key to our work.
\"How about changing from a startup to a big company?
Apple\'s biggest competitor
He said there is any difference between Google and Nest\'s current way of working \"honestly, not.
Nothing changed.
Not to worry about short selling --
Long term profit, everything is operated independently by our own team.
The only real difference is that we are able to grow faster than startups because now we don\'t have to worry about how much money we have in the bank on any day or if we can pay the payroll.
Despite his extraordinary wealth
It is estimated that he earned hundreds of millions of dollars from Google\'s acquisition.
Rogers is a typical technical engineer.
Energetic, his buzz seems to be caused by making money rather than making money.
Among many tech founders, this is a common paradox: People who don\'t care most about making money tend to be the most successful people in business.
However, despite the many high levels of ticking
The main task of Rogers is still to manufacture products for non-engineering achievementsgeeks.
\"We don\'t consider making products for ourselves,\" he said . \"
\"What we think about is who the customers are and what are the problems they face.
They are not engineers.
They are ordinary families.
So we went into the details.
Just like how you take it out of the box, how do you install it first, how do you use it on the first day after a year of installation, and your experience there is a lot of time, the company mainly focuses on what the product did on the first day.
But the second year is actually important.
\"This is another part of Nest secret sauce: software updates.
Like the iphone, Nest thermostats and smoke alarms are also updated to allow them to modify or improve their behavior.
\"We talk about keeping the product fresh so that even those who bought it three years ago can keep the product fresh with the software updates we launched,\" he said . \".
Privacy is another theme of the company.
Allowing Nest to collect data into its cloud generates features such as monthly energy reports to advise on how to save more energy.
But Rogers knows that people also want this option to not have such a feature.
\"We are invited to people\'s homes to win their trust, but you can kick us out too,\" he said . \".
\"We built a feature in terms of deleting data and deleting your account, and then we will forget you.
You will still have a great product if you don\'t want to join.
We give people the chance to choose.
Rogers believes that there is still a long way to go before the \"tipping point --
Known as \"smart home \".
\"I think we\'re five or ten years away from the tipping point,\" he said . \"
\"That\'s my point.
People don\'t want to buy smart homes.
They want great products.